Bombay Dyeing is betting on creating a range of unique, customised textile products, a route that is largely unexplored by the home textiles players although several industry reports and consumer behavior studies have talked about the potential for personalisation.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
Rituparna Chakraborty, co-founder and EVP, TeamLease Services explains which sectors will contribute to India's growth story.
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Big brands are keen to tie up with IPL for advertising purposes.
Over the years, India has also lost its CTC market heavily to Kenya. And, Sri Lanka, which markets the Ceylon tea brand, has also been able to aggressively tap these markets.
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Huffington Post has grand plans for India.
With faster broadband, you are going to see a new wave of entrepreneurship in India says Karim Temsamani.
L&T Infotech hits the refresh button, rebrands itself as LTI With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
With a view to expand globally following stringent regulations on smoking and its advertisements in the country, Godfrey Phillips India is launching its first international brand of cigarette -- Force 10 -- in the African continent next month.
For years, India has been a low priority for Apple as spending power is weaker than in China
The cash crunch following demonetisation and transaction fees that do not cover costs are among the reasons why the sector is struggling.
In order to meet its turnover target of Rs 9,000 crore (Rs 90 billion) this year, LG Electronics India Private Ltd is incorporating advertising in films, besides signing film star Zayed Khan.
Brand ambassadors and their lackeys are busy opposing the idea of being held accountable, even though they are ready to take all the money, says Sunita Narain.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
Rumours in the bureaucracy on his successor include the names of Sajjid Chinoy of JP Morgan, Rathin Roy of the National Institute of Public Finance and Policy, Neelkanth Mishra of Credit Suisse and the principal economic advisor, Sanjeev Sanyal.
Zee5 is now the fifth largest streaming app after YouTube, Hotstar, MX Player and Voot, and there is talk of hiving off Zee5 to drive valuation, says Vanita Kohli-Khandekar.
Three years and Rs 28,710 crore worth of transactions later, it has more than double the number of sellers than Flipkart.
India is only the fourth country to acquire such a specialised and modern capability after the United States, Russia and China.
20 years ago this week, India and Australia played one of the greatest Test matches in cricket history. Sreehari Nair relives the sound and the fury of that unforgettable game at the Eden Gardens.
Flickstree's technology picks free, non-licensed content from sites like YouTube, Vimeo, Daily Motion and TED Talks and feeds the best videos to users.
'The Centre brought down expenses by as much as Rs 12,000 crore (Rs 120 billion).'
'The major worry for everyone using Internet-linked devices today is whether the latest download on his smartphone or laptop is a bait from a digital hacker who is out to secure access to his hard-earned money,' notes T A Ramalingam, chief technical officer, Bajaj Allianz General Insurance.
These games of skill with a large social component have managed the transition to a new online avatar.
British sprinter Dina Asher-Smith, a triple European gold medallist, would like to raise the profile of female athletes and believes the best way of doing that is to have more women telling the story.
Each dept could handle a designated area.
Ban on large diesel vehicles a transient phase, says Jaitley
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
The world's fourth-biggest oil and gas consumer imports nearly three-quarters of its energy requirements
Young professionals who lost their jobs tell Rediff.com's Divya Nair how they reclaimed their lives.
About 15 lakh small and medium businesses from India are using Facebook to reach out to customers.
Competition is intense and with the blurring of differences in service proposition and fares, it becomes imperative that airlines use their on-time performance for messaging and brand building.
The removal of over 54,000 accounts was the largest such removal yet.
Congress said Parrikar has 'unknowingly' exposed the conspiracy through which the BJP people targeted Snapdeal.
